In almost every kitchen cupboard in Belgium, you will find the same familiar face. That of a little boy, printed on a pack of Cassonade Graeffe sugar. The boy became a real icon because the packaging always had a little child on it for the last 65 years. It’s so famous that Belgians don’t know it as Cassonade Graeffe, but as “Kinnekessuiker” or “Little kid sugar”. Until now…
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