Club Matas

Background

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Target Group

Women shopping at Matas one or more times a month. Campaign goals Between the launch of Club Matas on 27 August 2010 and until the New Year (95 days), the goal was to attract 150,000 new members to Club Matas and increase the average number of goods in every customer’s basket to index 102.