Background
Dutch football may be experiencing it’s darkest times, well at least the men’s team. The women’s team, however, has been experiencing an upswell of energy and excitement. And without any real support or exposure. This environment has fostered a unique mindset in women’s football in the Netherlands - especially among young girls. A mindset forged away from shiny stadiums, spotlights and endorsements. A mindset of girls who have pure love for the game. With Netherlands hosting the UEFA Women’s Euro 2017, Nike wanted to celebrate this unique mindset, elevate women’s football, and inspire all Dutch female athletes. The project’s budget was around €150k and ran across all of The Netherlands.
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