Online & Digital
Next American Hero
EA Sports
Issue 32 | September 2014
Background
The FIFA World Cup™ turned every sports fan on the planet into a patriot, especially in the United States of America where soccer's popularity was booming and millions were getting behind the US Men's National Team. With football fever taking hold, EA SPORTS FIFA™ launched a patriotic online campaign that would appeal to every gamer, and to every American with a star-spangled heart.