Crashed Car Showroom

Background

2014 started with more deaths on Australian roads than ever before and followed a year when the road toll reached almost 2,000 people. NRMA Insurance, the country's largest insurer, wanted people to start thinking about car safety before it was too late. To make car safety a national priority, they set out to get people to reappraise the cars they drive and buy cars for their safety ratings rather than for their cosmetic features (like colour) which determined the majority of purchases.