Amplify

Background

Athletes are increasingly using technology to fuel their workouts. But they see Gatorade as “just a sports drink.” So the challenge was to find new ways to fuel performance beyond the drink. Since most athletes use music to motivate them while working out, could you dig deeper into the elements of music to amplify its effect. So a first-of-its-kind mobile experience was created where music becomes the fuel that helps bring out the best performance in each athlete.