Lynx After Hours

Background

Lynx body spray gives young men the confidence to succeed in the mating game. Lynx advertising and experiential events are very popular but tend to be tactical and campaign-focused, meaning there were troughs in the year where Lynx was not engaging with its consumers.

The thought was that Lynx could use its branded social media spaces to hold both new content and content already created by other agencies, and use this to engage consumers in an on-going dialogue about the dating game. The most engaged could then be enticed to the Lynx Lounge, where they would be rewarded with more content they can use to help them succeed in the dating game.