DXM Labworks

Background

Tribal New York created a brand new digital campaign and mobile app for the Consumer Healthcare Products Association (CHPA) and the Partnership for Drug-Free Kids called "DXM Labworks" that targeted "fence sitter" teens, ages 14-19, who knew of DXM abuse or had friends who abused it. Many teens abuse DXM (found in OTC cough medicine) by taking it in large doses to get high, which can cause short-term side effects and serious long-term damage.