Trees of Ash, Árbores de Cinza

Background

Last October, Galicia (north western Spain) suffered the worst fire wave of the decade, causing more than 200 declared fires, forcing more than 4,000 people to evict their homes and burning around 48,000 hectares, more than in 2014, 2015 and 2016 together.

"Arbores de Cinza"(Trees of ash) was a symbolic action carried out in collaboration with Tiempo BBDO, through which you could make a donation that would go to programs of reforestation of devastated areas. In return, those who collaborated would receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.