The Won Report 2009
The Big Won is the only awards analysis organisation to look at marketing services awards as well as digital and traditional above-the-line advertising and has been producing annual rankings of Direct and Digital advertising since 2003. These are the 2009 rankings, measuring agencies on awards won between January 1st and December 31st of the year.
Top Direct Marketing agencies
1. |
Shackleton, Madrid |
282 |
2. |
AIM Proximity Auckland |
168 |
3. |
Ogilvy Frankfurt |
162 |
4. |
BMF Sydney |
143 |
5. |
Clemenger BBDO Melbourne |
107 |
6. |
SapientNitro Brisbane |
97 |
7. |
Leo Burnett Lisbon |
95 |
8. |
Proximity London |
94 |
9. |
DDB Argentina |
77 |
10. |
Rapp Auckland |
71 |
Top Direct Marketing networks
1. |
Proximity Worldwide |
660 |
2. |
Ogilvy Worldwide |
420 |
3. |
DDB Worldwide |
295 |
4. |
Leo Burnett Worldwide |
241 |
5. |
JWT Worldwide |
170 |
6. |
Wunderman Worldwide |
146 |
7. |
DraftFCB Worldwide |
131 |
8. |
McCann Erickson Worldwide |
122 |
9. |
Lowe Worldwide |
111 |
10. |
BBDO Worldwide |
108 |
Top countries for Direct Marketing
1. |
Australia |
782 |
2. |
Germany |
779 |
3. |
Spain |
524 |
4. |
United States |
431 |
5. |
New Zealand |
422 |
6. |
Brazil |
347 |
7. |
UK |
333 |
8. |
Argentina |
305 |
9. |
Ireland |
186 |
10. |
Portugal |
183 |
The UK continues its slide, down from 1 in 2007 and down from 5 in 2008 while Australia has moved consistently upwards from 5 in 2007 to 3 in 2008.
New Zealand is also a riser, up from 7 in 2008.
Top campaigns of the year
1. |
The Best Job in the World, Queensland Tourism, SapientNitro Brisbane |
97 |
2. |
The village where nothing ever happens, Conect Pay TV, Shackleton Madrid |
79 |
3. |
TED 696 Project, Lion Nathan, BMF Sydney |
70 |
4. |
The Store that Sells Hope, Portuguese Red Cross, Leo Burnett Lisbon |
59 |
5. |
Wear Red, Puma, DDB Argentina |
49 |
6. |
Magic salad Plate, Four n’ Twenty Pies, Clemenger BBDO, Melbourne |
42 |
7. |
Love Conspiracy, The Warehouse, AIM Proximity Auckland |
39 |
8. |
The Yellow Trehouse Yellow Pages NZ, AIM Proximity Auckland |
37 |
9. |
The world’s first museum of ephemera, Pampero Rum, Leo Burnett Lisbon |
36 |
10. |
iPhone Jonny, Yellow Pages NZ, AIM Poximity Auckland |
34 |
Top executive creative directors and creative directors
1. |
Juan Nonzioli, CCO Shackleton, Madrid |
183 |
2. |
Dave King, CD AIM Proximity Auckland |
166 |
3. |
Alfonso Marian, ECD Shackleton, Madrid |
121 |
4. |
Juan Silva, ECD Shackleton Madrid |
111 |
5. |
Warren Brown, ECD BMF Sydney |
108 |
6= |
James Burchill, CD SapientNitro Brisbane |
97 |
6= |
Nancy Hartley, CD SapientNitro Brisbane |
97 |
7. |
Chacho Puebla, ECD Leo Burnett Lisbon |
95 |
8. |
Simon Langley, CD BMF Sydney |
89 |
9. |
James McGrath, ECD Clemenger BBDO Sydney |
85 |
10. |
Tony Clewett, Deputy CD AIM Proximity |
84 |
Top digital agencies
1. |
Dentsu Tokyo |
136 |
2. |
Crispin Porter + Bogusky |
111 |
3. |
Goodby Silverstein + Partners |
107 |
4. |
AKQA London |
101 |
5= |
Akestam Holst, Stockholm |
66 |
5= |
R/GA New York |
66 |
7= |
Forsman and Bodenfors, Gothenburg |
64 |
7= |
Droga5 New York |
64 |
9. |
Farfar, Stockholm |
55 |
10. |
GT Tokyo |
54 |
Top digital campaigns
1. |
eco:Drive, Fiat UK, AKQA London |
49 |
2. |
The Great Schlep, Jewish Council of Education & Research, Droga5 |
40 |
3. |
Whopper Sacrifice, Burger King, Crispin Porter+Bogusky |
36 |
4. |
Best Job, Queensland Tourism, SapientNitro Brisbane |
31 |
5. |
Stefan the Swopper, Posten Sweden, Akestam Holst Stockholm |
30 |
6. |
Labuat, Labuat Barcelona, Herraiz Soto Barcelona |
29 |
7. |
Banner concerts, Axion, Boondoggle Brussels |
28 |
8= |
Uniqlo March, Uniqlo, GT Tokyo |
27 |
8= |
The Eco Dance, ICA Sweden, King Solutions Stockholm |
27 |
10. |
Distracted Driver, New Zealand Transport, Clemenger BBDO Auckland |
26 |
Top countries for Digital
1. |
United States |
778 |
2. |
Germany |
691 |
3. |
UK |
555 |
4. |
Sweden |
460 |
5. |
Japan |
435 |
6. |
Brazil |
259 |
7. |
Netherlands |
173 |
8. |
Spain |
146 |
9. |
Norway |
144 |
10. |
Australia |
|
For any further information or for a more detailed breakdown of the 2009 rankings
Including Top Campaigns for TV, Poster, Alternative & Innovative, Radio by world rankings or by country rankings, please contact Patrick Collister at The Big Won on +44 (0)1622 884663 or email patrick@thebigwon.com
Or visit the website www.thebigwon.com