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Background

In Scotland nearly every hour of every day there is a house fire. The Scottish Government wanted to persuade people who had just moved home that there is no room for complacency when it comes to house fires. They wanted to make this group feel vulnerable, yet supported. The aim was to get practical fire safety steps over to help reduce the risks. As well as practical tips the piece was designed to promote free home fire safety visits from the local Fire Service, asking people to text or request a visit online. A free smoke alarm would also form part of the incentive for a visit.