Scotland Memory Stick - The Leith Agency

Background

As the name implies, Scotland’s International Image is the body responsible for promoting Scotland abroad as a place to work, invest, live, holiday or study.

They had a very specific request: to produce a handout to be distributed at home to foreign visitors and at events worldwide.

The challenge was that to a lot of people Scotland is the past - shortbread, tartan, and whisky. The aim was to showcase Scotland as an independent, modern and hugely creative nation. It’s a tough balancing act.