Hey Bottles campaign

Background

Every year consumers become more concerned about plastic use, with increased pressure on brands to lead the way. They want to see meaningful and understandable actions with brands addressing their core business and models. At the LEGO Group they are on a journey to make a positive impact on the planet by sustainably innovating what lies at their core – their iconic LEGO brick. This is a big step towards their commitment to make all their products from sustainable sources by 2030, and they want to share their journey with the world.