NUS Student Pocket

Background

The NUS Extra Card is the only official student ID and discount card. It provides brands with the gateway to speak directly to the lucrative student market. NUS Services Limited wanted to show how the NUS Extra Card has a unique and intimate proximity with the student 'body'. They needed a simple, low-cost solution to: generate awareness of the huge benefits of being associated with the card; recruit student-orientated associates and retailers to the NUS Extra Card; and indirectly increase the number of students who bought the NUS Extra Card.