World’s Smallest Screening Room

Background

Airbnb was one of the most dynamic and exciting start-up companies in the world. It was present in over 190 countries and had over 1,000,000 listings globally. However, in China, brand awareness was still extremely low. Even the few who had heard about the brand often did not have a clear understanding of what Airbnb was about. The task was to reach out to opinion leaders in China – travel and lifestyle journalists - and create brand awareness in a way that would educate and excite them.