Your organs are surely the #greatestshare

Background

Tragically, the number of people waiting for transplants at any one time significantly outweighs the number of donors. But to make matters worse, thousands of viable organs are 'lost' every year because families refuse consent.

The trouble was, even those who got as far as adding their name to the Organ Donor Register thought it was job done. They did not realise the crucial role sharing their decision with family made to a positive outcome.

In an age where we think nothing of sharing what we had for breakfast, the task was to drive home the importance of sharing wishes.