Donate Locate

Background

Homelessness charities often told the public not to give money to people on the street, because it's too frequently spent on alcohol and drugs and only sustains the person's homelessness. However, that's often when people feel most compelled to give. The Connection enlisted Soul to create a hard-hitting campaign to highlight some of the issues associated with giving money to homeless people on the street. After launching it throughout Westminster in August 2014 with posters, beer mats and leaflets, Soul began looking at a broader solution to the issue – leading the agency to develop the concept of Donate Locate.