Sony Ericsson’s Pocket TV (Series 2)

Background

Sony Ericsson launched Pocket TV to re-engage with the brand’s target audience of ‘digital youth’ – 15-24 year old digital super fans – and to make sure Sony Ericsson was part of this audience’s conversations to increase brand consideration in a year of limited product launches. The show was made to appeal to a key, harder-to-please audience, whilst communicating on a wider scale to the mainstream.

Due to its success, and to continue engaging with ‘digital youth’ when Sony Ericsson launched a range of high-profile new handsets, the show was re-commissioned for a bigger, better series in 2010, featuring A-list stars like Jude Law and Forest Whitaker.