Street Walk to Catwalk

Background

Malone Souliers, a boutique luxury shoe brand, was looking for an idea to cut through the clutter of London Fashion Week.

They needed to underpin the brand's premium credentials but, at the same time, make it attainable as well as aspirational.

As well as creating a stylish experience for fashionistas and the press, the creative idea needed to have a broader appeal to a wider public.