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Background

FOXTEL loses around AUS$180K annually from disconnections due to non-payment of customers’ accounts. The agency’s task was to encourage customers with a Business Account to take up a Direct Debit payment method by highlighting its benefits, in particular the benefit of not receiving a monthly paper statement. The objective was to get 4% of the 5,500 FOXTEL Business Account customers mailed to switch to FOXTEL EASYPAY over four weeks.