ADC Travelling Exhibit

Background

The ADC was looking to bring design and art direction craft back into its identity and wanted to redesign its logo and overall branding. Following this success, the next stage was its travelling exhibition. Historically this had been a passive experience, involving some foamcore and the world's best design and art direction pieces.

The opportunity was there to display the winning work in a much more engaging way. The challenge was to make sure the design could be shipped around the world with ease.