Toyota Safe & Sound App

Background

Research showed young drivers were at a much higher risk of crashing than older drivers and one in four 18-24 year olds crashed within two years of passing their driving test. For the younger generation of drivers, grabbing or reaching for their phones after hearing a ping or push notification was far too tempting to ignore – and was almost second nature in any situation no matter how dangerous. The National Safety Council in America found 26% of all road accidents were caused by improper mobile phone use and that 80% of young drivers made or received phone calls while driving and 72% texted while driving.