Days of Hope

Background

Originating from Saatchi & Saatchi Berlin, the Saatchi & Saatchi network collaborated to make this campaign happen across several countries in Europe, partnering with the relevant charity for the homeless in each and involving local TV stations.

The execution shown here ran in Romania but the idea also rolled out across Russia, Switzerland, Serbia and Germany, where the agency partnered with Diakonie Frankfurt and partners.

In Romania, the charity Samusocial was supported by Prima TV.