Mail & Door Drops

Mailing with a Novel, Written by American Express

Issue 21 | December 2011

Background

The brief was to write to existing American Express Gold Card owners and convince them they should upgrade to Platinum. The main benefit of the new card was the fantastic Lifestyle Service Amex provide these customers.

This article is for Directory subscribers only

Login

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Submit Content

Inspiration monthly via Email

Current Issue

Connect

Twitter Linked In