Cesviamo: Wanna Bet We’ll Succeed?

Background

Cesvi is one of Italy’s largest humanitarian organisations, providing assistance in emergencies. It needs private donors to help fund its activities around the world. However, in Italy only 34% of people give to charity and most of those that do give are women aged 55+. Cesvi wanted to engage with younger people in such a way they overcame the prejudice that if you do something for someone who is having a bad time, it’ll make you feel bad too. Now charity can be fun.