No One Will Know You Are Gone

Background

In 2008, Telecom wanted to pre-launch its new T-Stick to the NZ creative community. This provides Mac-users with broadband wherever they may be. Telecom wanted Mac-loving early-adopters and technology trend influencers (i.e. creatives) to find out about it first - to start creating buzz and word of mouth. Trouble was, agency creatives are cynical and hard to impress, and certainly didn’t expect any cool, ‘must-have’ technology from Telecom.