Pet Project

Background

Virgin Media is one of the biggest and best entertainment providers around. Because of this, they’re constantly looking at ways of improving their customer experience. By developing Virgin TV Anywhere – a new multi-screen proposition available online and as an app – customers can watch and manage their TV through their iPads, iPhones and laptops, wherever they are.

The role of this communication was to get Virgin Media’s most valued customers (who were huge advocates of TiVo^® – their revolutionary TV service) to try this new service and feedback what they thought of it.