Mail & Door Drops
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Hard Letter
Mercedes-Benz
Issue 3 | July 2008
Background
Mercedes-Benz vans are regarded in the trade as the best vans around but are slightly more expensive than many others and nobody seems to know why. As buying a van is ultimately a business decision it was imperative that the agency should present rational arguments in a straight-talking yet engaging way. The aim of the hard letter was to prove that with a Vito, you get what you pay for.