Innovation
Turkcell Healthmetre
Turkcell
Issue 36 | September 2015
Background
Diabetes was a global epidemic. In Turkey it affected one in seven adults and contributed to one in three deaths. More young people were receiving diagnoses every day. Many became depressed and skipped their treatment routine.
Turkcell, the country's leading mobile operator and technology innovator with 36 million subscribers, was well positioned to work with the Ministry of Health to roll out a solution to such a mass audience.
The goals were to increase awareness of the condition among the general population as well as to help actual patients with treatment compliance and motivation.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Driving Dogs
Issue 27, June 2013 - The Unewesual campaign
Issue 32, September 2014 - Ginger Sheep
Issue 7, June 2008 - Give The Dog A Bone
Issue 22, March 2012 - Bulk Catnip DM
Issue 31, June 2014 - Easter Bunny Race
Issue 35, June 2015 - The McWhopper proposal
Issue 37, December 2015 - Peter Souter in 5...
Issue 41, December 2016 - Breaking In
Issue 60, September 2021