Turkcell Healthmetre

Background

Diabetes was a global epidemic. In Turkey it affected one in seven adults and contributed to one in three deaths. More young people were receiving diagnoses every day. Many became depressed and skipped their treatment routine.

Turkcell, the country's leading mobile operator and technology innovator with 36 million subscribers, was well positioned to work with the Ministry of Health to roll out a solution to such a mass audience.

The goals were to increase awareness of the condition among the general population as well as to help actual patients with treatment compliance and motivation.