A Year In Search (Google Zeitgeist 2014)

Background

Google had lost a little of it's brand love in the last few years. People saw the business more than the personality and lack a powerful emotional connection. Every year, Google made a campaign to be a part of the world's reflection on the year that was. Increasingly, other brands were cluttering up this space making it imperative that Google stood out and delivered something genuinely unique.

The goal was to increase brand love, be a part of popular culture at the end of the year and to turn Google's utility and function into an emotional connection.