Integrated
Stuff History
Nike Australia
Issue 3 | July 2008
Background
For the first time in 32 years, the Socceroos qualified for the World Cup and Nike had an opportunity to connect with football enthusiasts in Australia through their sponsorship of the home team. The aim of the campaign was to rally support for the Socceroos in their opening group matches and to stir up Australian fans’ passion for their team and the Nike brand.
