Mail & Door Drops
![](https://assets.directnewideas.com/4245h.jpg)
The spare underwear
Issue 21 | December 2011
Background
Hopi Hari is Brazil’s largest theme park.
They have held the Hora do Horror event every year for the last ten years and wanted to create buzz and excitement around the 10th anniversary show, which was even bigger and scarier.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Touching Brands Chocolate Letter
Issue 6, March 2008 - 'Give A Few Bob'
Issue 5, December 2007 - $HRED
Issue 34, March 2015