If It’s Dirty, We Will Clean It
Va Va Broom Cleaning Services
Issue 1 | July 2008
Agency
proximity#ttp
Creative Team
Stuart Stobbs – Creative Director ;Stuart Stobbs – Copywriter;Natalie Urban – Art Director
Production Team
Beith Digital - Printers; Clinton Mitri - Agency Production Director
Date
June 2006
Background
Va Va Broom cleaning services is a new company. They needed to expand their client list, preferably in the same area as their current clients.
Idea
proximity#ttp decided to demonstrate Va Va Broom’s excellent skills at cleaning by taking something very difficult to clean and cleaning it. To do this, they created a mailpack which they sent to businesses in the area. They sent them a ‘dirty joke book’, which had been cleaned up – all the nudity, dirty words or sexual references were removed – turning dirty jokes into clean ones. The takeout was that if Va Va Broom could clean dirty jokes, they could certainly clean up your office. The book came wrapped in a printed ‘duster cloth’ and then vacuum packed.
Results
The project is still ongoing, so no results available as yet.
Target Audience
Local businesses needing the services of a cleaning company