Online & Digital
Galp Millions Website
Galp Energy
Issue 4 | July 2008
Background
In practical terms, fuel companies’ point cards (like Fast Galp) are pretty useless. The accumulated points can only be exchanged for irrelevant gifts. Clients use Fast Card in an almost automatic way every time they fill their gas tanks, collecting thousands of points that they never actually get to use. Galp Energy therefore wanted to make people start using their Fast Card to bet their points in a mega competition where they would have the chance of winning millions of points, which could then be traded for amazing prizes.