Coin On The Floor

Background

Intermarché Supermarkets have been in Portugal for 10 years. Three years ago the company launched its fidelity programme, consisting of a card (The Musketeers Card) that accumulates discounts in Euros for each purchase. This programme has one million members. However, a few of these members (about 32,000) had not used their card for over a year. Intermarché wanted a communication action to clean its database, eliminating all clients that did not respond.