Integrated
It's Not Funny
BBC TV Licensing
Issue 1 | July 2008
Background
Every separately occupied household in the country with a TV needs a TV licence - and that includes a room in a hall of residence. Around 45% of students take a TV to university, and need to buy their own TV licence or risk prosecution and a fine of up to £1,000. However, awareness of this amongst pre-university students is understandably low. The aim of the campaign was to ensure that they are fully informed about the need for a TV licence and where and how to buy one before they potentially break the law.