John Smith’s Travel Diaries

Background

The task was to convince airlines currently flying to Lisbon to maintain this route, given that in the economic crisis many have been eliminating routes in order to cut costs. Route planners needed to be reminded of Lisbon’s importance as a key tourism destination. This is backed up by statistics: 75% of people who visit Lisbon are repeat visitors, 90% of visitors recommend the city and over 80% state that it exceeded their expectations. Lisbon was also listed by the New York Times as the world’s No.2 tourist destination.