Online & Digital
M&M’s Find Red
Issue 18 | March 2011
Background
Mars Canada wanted to drive awareness of M&M’s online by delivering the brand benefit of ‘irresistible fun’. They heard the Google Street View car was coming to Toronto. And had an idea.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- From the pulpit
Issue 42, March 2017 - The GOOD Paper Project
Issue 50, March 2019