Jump In, Jump Out

Background

Bullying has always been a problem, but with the rise of mobiles and the internet, 'cyberbullying' is a new and rapidly escalating issue. With bullies now effectively able to access and target their victims using multiple tools and technologies, teens are finding it harder than ever to escape their tormentors. The main aim of the campaign was to raise awareness of the issues surrounding cyberbullying in a way that would engage the target audience. As a result, the hope was to challenge and change attitudes to cyberbullying by making it less acceptable, and ultimately to reduce the prevalence of bullying through mobiles and the internet.