Hairdressing

Background

Hairdressers tend to be generalists, with individuals who can both colour and style. Haringtons' USP is that, unlike other hairdressers, they clearly distinguish between the skills of colourists and hair stylists, ensuring their staff practise only one of the two disciplines and are thus experts in their field. Haringtons' aim was to disrupt the market norm by educating consumers that styling and colouring are two separate disciplines requiring different skills and practitioners and that Haringtons are experts in both.