Castrol Power1 Tour

Background

To launch the Castrol Power1 family of products, BP Castrol is an official sponsor of Swiss team Swiss Performance’s attempt to beat the historic Land Speed Record at the Bonneville Salt Flats in Salt Lake City. Prior to the world record attempt in September, Castrol was also supporting the Swiss team’s two bikers Markus and Ruedi on a 6,000km European tour between April and June to test their motorbikes. The tour was to be supported by advertising, promotional material and local market events, and in particular by multi-country websites to engage bikers across Europe with the event and the Castrol Power1 brand.