S,M,L

Background

The SMB market remains one of the largest and fastest growing opportunities for IBM in Malaysia. As such, establishing a foothold in small and medium-sized businesses is a key priority. IBM Solutions Day 2006 was to be a high impact conference and exhibition event targeting IT Managers from all industries and all sizes. The challenge was to design an invite that would help to change the perception that IBM solutions cater only to large companies, and attract participation from small and medium-sized businesses. To add to the challenge, IBM charged a registration fee of RM100 (US$28) to ensure that only those who were really interested would register. In spite of these challenges, the client’s target was 600 registrations. If IBM Solutions Day 2006 proved successful in terms of response and lead generation, it would be held as an annual event.