L’TUR: I am gone!

Background

The travel market in Germany is very competitive. For years ‘last minute’ had been the equivalent of ‘low price’, but now low airfare offers and early booking discounts from travel operators and airlines make it difficult for L’TUR to differentiate. The aim of this campaign was not only to communicate the low price of L’TUR’s offers but also to highlight the possibility for people to act and travel spontaneously.