Online & Digital
Shamrock’d!
Issue 13 | December 2009
Background
Guinness needed to raise awareness about its St. Patrick’s Day celebrations in Malaysia. But this Irish holiday lacked relevance and appeal to Malaysians.
Issue 13 | December 2009
Guinness needed to raise awareness about its St. Patrick’s Day celebrations in Malaysia. But this Irish holiday lacked relevance and appeal to Malaysians.
