Cut

Background

IBM Australia is able to offer pressurised Australian companies high-quality IT outsourcing.

However, there was very little awareness of this in IT Departments, where CIO’s had been finding themselves increasingly forced to cut back on their resources.

Most were having to live by the mantra of “Do more with less”.

To educate and inform these CIO’s, IBM wanted to stage an event. But, given the enormous demands on their time, getting these individuals to take an hour out of their day to attend meant the content and the invitation needed to be irresistible.