Online & Digital
Winners Podium - The T
Nestle (M) Sdn Bhd
Issue 37 | December 2015
Background
For years MILO had held conversations with Malaysian moms about the best ways to raise children with the spirit of a champion. Through this something curious was discovered. Children pushed to always be the best in their chosen activity gave up faster when faced with setbacks. Was it that they lacked the patience and determination to push through challenges and setbacks? Or was it our own unrealistic expectations as parents that ultimately set our children up for failure? With these questions in mind, the MILO Social Experiment was created.