Mein Kampf – gegen Rechts
Gesicht Zeigen
Issue 39 | June 2016
Agency
Ogilvy & Mather Berlin
Creative Team
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn Creative Directors: Björn Kernspeckt, Sebastian Kraus, Daniela Schmidt, Stese Wagner Art Directors: Matthias Bauer, Philipp Bertisch, Andreas Richter, Stephan Westerwelle, Joschka Wolf, Collja Lorig, Michael Mogk Copy Writers: Janne Sachse, Anke Roell Photographer: Dominik Butzmann Agency Producer: Georg Ilse
Production Team
Postproduction Press: Simon Geis/vividgreyde Film Production: Tony Petersen Film GmbH
Other Credits
Public Relations: Claus-Martin Carlsberg, Barbara Stang Publisher: Christian Strasser Publishing House: Europa Verlag, Berlin/München/Wien
Date
January 2016
Background
Seeking to oppose pressure on society from the right-wing and the republication of Hitler's inflammatory pamphlet, Ogilvy & Mather Berlin on behalf of non-profit Gesicht Zeigen!, an association encouraging people to stand against racism in Germany, published a competitive tome.
Idea
"Mein Kampf - gegen Rechts" (against right-wing extremism and racism) in which 11 strong individuals who have had to deal with xenophobia and intolerance (like concentration camp survivor Mosche Dagan, once refugee child/now MTV host Wana Limar and Irmela Mensah-Schramm, the grandmother who removes Nazi graffiti) speak up against racism.
https://www.youtube.com/watch?v=0bnvApRw1OA
Results
With the first printing of 11,000 books nearly sold out in bookstores in Germany and on Amazon where it is a top 15 best seller http://www.amazon.de/Mein-Kampf-Rechts-Gesicht-zeigen/dp/3958900275, "Mein Kampf - against racism" has gained a lot of traction and attention. An English version is pending. The book was showcased at the prestigious Leipzig book fair as one of the most influential & controversial books and has provoked much discussion in social media, on news shows and late night TV.