BP Bingo at the Pump

Background

For world's first BINGO AT THE PUMP the task was to catch the attention of every customer who drove into the BP petrol station. So the point of view of the customer when pumping gas was used and placed different creatives in their viewing direction.

From the side of the petrol station, which you see from the highway, to on top of the petrol pump, where you look at while pumping gas. This way BINGO AT THE PUMP got noticed and above all: people got excited to play.