Online & Digital
Beautiful Ending
DELA Funeral Insurance
Issue 31 | June 2014
Background
A website was created, where couples could share their love in a unique way.
By connecting with Facebook, it linked partner's profiles and instantly turned them into animated characters. It then took all shared events from their profiles and created a film. Countless graphical variations made sure each story was autobiographical.
By sharing the film, people even stood a chance to see their movie in the cinema.
This sharable content was a unique way of enabling people to tell their life story, as well as an original way to express how they truly care for their loved ones.