The Bursting Book Mailing

Background

The “Senckenberg” is a world famous natural history museum and a research centre for biodiversity. Today, the institution is bursting at the seams and needs more space. Literally more square meters for exhibits, and conceptually, more freedom for innovative exhibition designs. Which is why the Senckenberg will re-invent itself over the course of the next 5 years, nearly doubling its exhibition space. To raise the 56 million Euro needed for this transformation, they had to think beyond classic fundraising, and address both the general public and major single sponsors in new ways.